While historic Upton Park is being reduced to rubble by demolition workers, just across east London the price of progress seems painfully high to the West Ham fans engaged in a struggle for their club’s soul.
Just five months ago West Ham waved farewell to Upton Park, their home for 112 years, and headed into a bright and lucrative future in their new and bigger London Stadium.
Becoming the main tenants at the former Olympic Stadium had been a gruelling process, but West Ham’s hierarchy felt the politicking and legal wrangles would be worthwhile if the increased revenue helped transform their underachieving club into a major force.
Determined to fill the stadium, season-ticket prices were slashed to a cheapest mark of £289 for adults, in comparison to Upton Park’s lowest range of £600, and business was booming at the box office ahead of the new Premier League season.
West Ham’s number of season-ticket holders doubled to over 50 000, close to stadium capacity, but while co-owners David Sullivan and David Gold counted the cash, the streets around their new home have become paved with blood rather than gold.
Traditionally drawing their support from the working-classes who grew up in the tough districts around Upton Park, West Ham’s change of address was expected to repeat the trend of crowd gentrification seen at Arsenal and Chelsea.
Once feared in the 1980s for their large number of hooligans, Chelsea’s fanbase underwent a remarkable change when higher ticket prices saw many old-school supporters usurped by the middle classes, who saw the modern game as a fashionable addition to their lifestyle.