A brand new standalone store for October’s Very Own, the clothing brand of Drake’s business partner Oliver El-Khatib, opened in Toronto’s Yorkdale Shopping Centre on Saturday.
The mall, Canada’s fourth largest, is located about 10 minutes away from where Drake had his memorable childhood in Forest Hill.
Long cues began forming Friday 8 a.m. to get first dibs on the OVO gear, Yorkdale publicist Adrienne Simic tells Billboard. “People will be moved outside overnight and then back in at 5:30 a.m.” On Saturday, she reported more than one thousand people had lined up.
By early PM, Drake had still not made an appearance at the store, but the rapper is in town for his annual OVO Fest this weekend.
The first concert is Saturday night at RBC Echo Beach (feat. Machel Montano, Bunji Garlin, Kranium, Charly Black, Ultimate Rejects) as part of the Toronto Carnival Edition. Drake’s main event is Monday at the Budweiser Stage (feat. Drake, PARTYNEXTDOOR, DVSN, Majid Jordan, Roy Woods).
“At an impressive 1,600 square feet, the Yorkdale Flagship has been designed to provide a truly elevated OVO retail experience — offering luxury apparel, capsule collections and exclusive drops from OVO,” the press release states. “Uniform to the Flagships before it, the store’s attention to luxury design and immaculate detail is a physical manifestation of the products offered.”