Home Technology Computer & Software Digimarc to Hold Guinness World Record Event at NRF 2014

Digimarc to Hold Guinness World Record Event at NRF 2014

BEAVERTON, OR and NEW YORK, NY–(Marketwired – Jan 9, 2014) – NRF Booth #132 — Digimarc Corporation (NASDAQ: DMRC) today announced it will attempt to break the Guinness World Record for fastest time to scan and bag 50 items at National Retail Federation’s Annual Convention & EXPO (Retail’s BIG Show) 2014. Attendees are invited to witness the event at the Digimarc Booth #132 Monday, January 13 at 3 PM ET. A Guinness World Record adjudicator will be on hand to monitor and verify the attempt. 

To set a new world record, Digimarc will utilize 50 items featuring their soon-to-be-launched Digimarc Barcode and a Datalogic Magellan™ 9800i multi-plane imaging scanner. Prior tests of this system have confirmed dramatically faster checkout performance; professional checkers can leisurely scan packages at rates exceeding 36 items per minute, compared to the industry average of 24 items per minute when scanning traditional UPC codes.

During this event, attendees will see how checkout clerks, as well as shoppers using self-checkout, can quickly scan items without having to find and position the barcode toward the reader, resulting in shorter lines for consumers and improved margins for retailers.

The record will be attempted by Digimarc’s Ed Knudson, Executive Vice President, Sales and Marketing and Sean Calhoon, Senior Director, Product Management, neither of whom have any professional experience as store clerks or baggers.

About Digimarc
Digimarc Corporation (NASDAQ: DMRC), based in Beaverton, Oregon, is a leading innovator and provider of consumer engagement, media management, and security solutions that create digital identities for all forms of media and many everyday objects. Digimarc’s digital IDs are imperceptible to humans and enable computers, networks and devices like mobile phones to better “see, hear and understand” brand impressions and other objects of interest. Digimarc has built an extensive intellectual property portfolio with patents in digital watermarking, content identification and management, media and object discovery to enable ubiquitous computing and related technologies. Digimarc develops solutions, licenses its intellectual property, and provides development services to business partners across a range of industries. For more information and the latest news, please visit www.digimarc.com and follow us on Twitter @DigimarcCorp.

Datalogic is a registered trademark of Datalogic S.p.A. in many countries, including the U.S.A. and the E.U. Magellan is a registered trademark of Datalogic ADC in many countries, including the U.S.A. and the E.U.


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