Premier League clubs are determined to ensure the new £5.1bn domestic TV deal does not go straight into the players’ pockets, according to Manchester United executive vice-chairman Ed Woodward.
Ex-Spurs owner Lord Sugar compared the new deal with prune juice, saying it will “go in one end and out the other”.
But Woodward has indicated a desire among clubs to avoid that scenario.
“The general mood in the Premier League is that clubs are determined not to be continually loss-making,” he said.
United’s staff costs, which include player wages, were £48.7m in the six months to 31 December, 2014, a decrease of £2.9m (5.6%). It represents 50.5% of total revenue.
Sky and BT Sport have agreed to a massive 70% rise
on their present contracts in the new three-year deal, which takes effect from the 2016-17 campaign.
The Premier League has also secured £204m from
the BBC for the Match of the Day highlights
programme over the same period.
However, Woodward has cautioned against an
expectation that similar increases can be anticipated
when the overseas rights – currently worth £2.23bn
– are sold later this year.
“We have seen a big uplift in domestic rights,” he
“But I don’t think you should use that as a guide for
200 countries around the world. In terms of the UK market there were some specific reasons why that has happened.”
Woodward was speaking in a conference call with
investors after United had announced a 12.2%
reduction in revenue from £221.4m to £194.4m for
the six months to 31 December, 2014.