CHARLOTTE, NC and BURLINGTON, MA–(Marketwired – Mar 12, 2015) – The unprecedented amount of available data on consumer behavior is a double-edged sword for those in the digital media industry. On one hand they now have the insight required to execute more personalized, more profitable campaigns. On the other, utilizing and accessing all the available data is increasingly difficult as marketers must not only contend with the rapid creation of new data, but also a myriad of legacy point solutions that cannot scale to today’s data demands. The AdVantage™ Platform from Quaero is built to keep pace with the increasing amount of digital data, and today it has further extended those capabilities by announcing support for Pivotal Hadoop distributions.
Quaero AdVantage™ is a first party data platform that curates and models data for analysis and execution. From its inception, the platform was architected to serve as one governing system that links multiple data technologies together. By offering SaaS-based support for Pivotal Hadoop distributions, Quaero can deliver the pervasive integration digital media companies need to better manage and scale their data environments.
In addition to Pivotal, the platform incorporates deep, optimized integrations between an ever-growing array of Hadoop components such as Cloudera CDH, Apache Hive, Spark, embedded analytics (e.g. R, Python and SAS), and other technologies including Microsoft SQL server, IBM Netezza, D3, and Tableau.
“Digital marketers need a consolidated environment from which they can manage marketing, ad sales, ad operations, forecasting, and even finance,” said Naras Eechambadi, CEO and founder of Quaero. “Digital media and publishing companies can use the AdVantage™ platform as a foundation for their entire advertising ecosystem and leverage a ‘plug and play’ approach to integrate new technologies and applications. As a result, our customers can quickly convert large volumes of audience data into information they can use to create ad programs and packages that drive revenue.”
Quaero is a leading data management and analytics company with offices in Boston, Charlotte, and Bangalore. The company’s flagship platform, Quaero AdVantage™, allows companies to use first party data to drive ad sales, paid content, and revenue. The company works with some of the most recognized brands within the media and consumer products industries. For more information, visit Quaero.com, Twitter, or Facebook.