Starting August 23 you can go to an AT&T store and pick up (or at least try out) a Motorola Moto X. The Woven black and woven white models will go for $199.99 for 16 GB and $249.99 for a 32 gig model with a two-year subscription. With AT&T's Next you can go for a lease where it's $27 a month for the 16 GB and $32 per month for the 32 GB model.
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Devices that have been customized online using the Moto Maker service can expect their devices to ship on August 23 with a lucky few registered users getting it earlier on August 19.
Major AT&T stores (read not all) will have a customization table (like the one in the image) which will let you see the Moto X in its different varieties.
For a limited time AT&T will include a free Motorola Skip (http://blog.gsmarena.com/motorola-launches-nfc-accessory-for-the-moto-x-called-skip-costs-20/) accessory with all orders placed via the Moto Maker. Skip is a wearable accessory, which lets you bypass the Moto X's lockscreen just by tapping the phone against it.
And here's an AT&T video teasing the upcoming Motorola Moto X launch.
GSMArena.com