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JOBS => Nigerian Jobs => Sales and Marketing Jobs => Topic started by: Jobrib on Feb 27, 2014, 09:31 AM
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Job Title: Brand Manager, Lucozade Sport
Reference: 240214-5
Location: Ilupeju – Lagos, Nigeria
Reporting To (Job Title): Senior Brand Manager
Type of position: Permanent
Employer: GlaxoSmithKline (GSK)
Job Purpose/Scope: This job exists to undertake the day-to-day and medium term strategic marketing of the Lucozade Sport brand in order to achieve growth-, profit- and marketing objectives, within a three year planning horizon.
Key Responsibilities:
1. Develops short and medium term marketing plans by:
• Utilising processes and formats as formulated in the Marketing Way.
• Liaising with aligned agencies and internal customers such as Sales and Category Teams to elicit constructive input.
• Thoroughly evaluating the current brand situation and developing proposals to counter potential threats and capitalise on potential opportunities.
• Drawing up a formal brand plan for approval by Marketing Director and General Manager.
• In order that the overall company and strategic brand objectives are met.
2. Manages the marketing mix by:
• Initiating and co-ordinating the processes of advertising development, promotions, packaging development and other marketing activities laid out in the brand plan, within the framework of the Marketing Way Programme.
• In order that agreed brand objectives are achieved.
3. Exercises control over the marketing process by:
• Initiating and controlling a detailed monthly expenditure budget drawn up to meet agreed fiscal plans.
• Monitoring and controlling current and future performance criteria such as sales units, sales value, marketing expenditure and profit from sales.
• Developing an accurate monthly forecast for each SKU within the parameters of the GSK processes.
• In order to ensure achievement of sales and market share objectives.
4. Progress new product development by:
• Collaborating with Category Teams, external and internal customers in order to identify potential new product opportunities.
• Presenting for approval a formal evaluation of the new product opportunity.
• Managing and co-ordinating cross-functional activities required to launch product.
• In order to meet category objectives and market needs.
5. Liaises with Sales Management by:
• Monitoring sales performance and collaborating with Sales Management in developing plans that will ensure brand performance in line with agreed budgets.
• Discussing future promotional and other marketing activities and opportunities.
• Providing adequate marketing support and information to achieve maximum listings for new products.
• In order to achieve agreed sales and market share objectives.
6. Liaises with aligned advertising and promotional agencies by:
• Providing detailed written briefs & reverts for all activities undertaken.
• Co-ordinating the day-to-day activities required to effectively execute agreed advertising or promotional activity.
• In order to achieve maximum exposure for the brands in question.
Qualifications, Experience:
• A good first degree as well as 3-5 years FMCG Brand Manager experience.
• Sound strategic marketing skills required as well as good general business and financial acumen.
• Strong inter-personal and communication skills. Strong inter-personal and communication skills.
Competencies:
• Understanding of general business and marketing conditions within Nigeria to successfully co-ordinate and facilitate strategies within these constraints.
• Insight into and understanding of consumer attitudes, behaviour and motivations.
• Knowledge and understanding of the global GSK marketing processes as defined by the Marketing Way.
• Technical knowledge of the advertising, media and marketing research disciplines.
Apply to this job (http://www.jobrib.com/job/29764/brand-manager-lucozade-sport-lagos-job-at-glaxosmithkline-nigeria/)