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The FT Bowen Craggs Index is the most detailed mass study of large websites produced. It has taken 1,000 hours to produce and is backed up with 750,000 words of analysis. FT Bowen Craggs examines websites and social media channels.
The list below is the 5th annual FT Bowen Craggs Index for 2011 Web Effectiveness of companies' websites. The index was published on 20 April 2011.
| Pos | Company | Country | Score (max 280) |
| 1. | Siemens | Germany | 217 |
| 2. | BP | UK | 216 |
| 3. | Royal Dutch Shell | UK-Netherlands | 213 |
| 4. | Eni | Italy | 209 |
| 5. | Unilever | UK-Netherlands | 206 |
| 6. | Roche | Switzerland | 204 |
| 7. | General Electric | US | 200 |
| 7. | Intel | US | 200 |
| 9. | British American Tobacco | UK | 199 |
| 9. | Novartis | Switzerland | 199 |
| 9. | Wal-Mart Stores | US | 199 |
For full index of 75 companies considered: Bowen Craggs & Co. - Best Practice FT Index (http://bowencraggs.com/ftindex/indices)
Source: Bowen Craggs & Co. - How well do you exploit the web? & FT Bowen Craggs Index 2011 (http://bowencraggs.com/ftindex)
Please visit the websites of the top 10 in the index, explore and post your comments here. Thanks.
Siemens: http://www.siemens.com
BP (British Petroleum): http://www.bp.com
Royal Dutch Shell: The Shell global homepage - Global (http://www.shell.com/)
Eni: Home Page Eni S.p.A. (http://www.eni.com/en_IT/home.html)
Unilever: Unilever global company website (http://www.unilever.com/)
Roche: Roche - We innovate healthcare (http://www.roche.com/index.htm)
General Electric: GE : imagination at work (http://www.ge.com/)
Intel: http://www.intel.com
British American Tobacco: British American Tobacco - British American Tobacco (http://www.bat.com/)
Novartis: Novartis: Broad healthcare portfolio for changing patient needs (http://www.novartis.com/)
Wal-Mart Stores: Walmartstores.com (http://walmartstores.com/)