Top 10 FT Bowen Craggs 2011 Web Effectiveness Index

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The FT Bowen Craggs Index is the most detailed mass study of large websites produced. It has taken 1,000 hours to produce and is backed up with 750,000 words of analysis. FT Bowen Craggs examines websites and social media channels.

The list below is the 5th annual FT Bowen Craggs Index for 2011 Web Effectiveness of companies' websites. The index was published on 20 April 2011.

Pos	Company	Country	Score (max 280)
1.	Siemens	Germany	217
2.	BP	UK	216
3.	Royal Dutch Shell	UK-Netherlands	213
4.	Eni	Italy	209
5.	Unilever	UK-Netherlands	206
6.	Roche	Switzerland	204
7.	General Electric	US	200
7.	Intel	US	200
9.	British American Tobacco	UK	199
9.	Novartis	Switzerland	199
9.	Wal-Mart Stores	US	199

For full index of 75 companies considered: Bowen Craggs & Co. - Best Practice FT Index

Source: Bowen Craggs & Co. - How well do you exploit the web? & FT Bowen Craggs Index 2011

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Please visit the websites of the top 10 in the index, explore and post your comments here. Thanks.

Siemens: http://www.siemens.com
BP (British Petroleum): http://www.bp.com
Royal Dutch Shell: The Shell global homepage - Global
Eni: Home Page Eni S.p.A.
Unilever: Unilever global company website
Roche: Roche - We innovate healthcare
General Electric: GE : imagination at work
Intel: http://www.intel.com
British American Tobacco: British American Tobacco - British American Tobacco
Novartis: Novartis: Broad healthcare portfolio for changing patient needs
Wal-Mart Stores: Walmartstores.com

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