Microsoft's Internet Explorer anime is bizarre -- and awesome

Started by TechHive, Nov 09, 2013, 03:31 PM

TechHive

   Whatever you think of their products, there's one segment where Microsoft has unquestionably led: advertising. Ane—the bizarre, wonderful anime that Microsoft has put together for Internet Explorer—falls squarely in that category.

Meet Inori Aizawa, the "anime personification" of Internet Explorer. Inori has her own Facebook page, which appeared at the end of October, during the AFA13 conference in Singapore. A screencap of the anime is credited to "Zi Rong and Team CACANi."

Microsoft's Inori AizawaMicrosoftMicrosoft's Inori Aizawa  "When I was younger, I used to be a clumsy, slow, and awkward girl," "Aizawa" says. "However, just like the story of ugly duckling, people told me that I have really matured and changed over the years. I feel confident in my abilities now, and I'm eager to show you what I can do."

The Verge describes Microsoft's anime fetish over the past few years, which has been mostly confined to its Asian customers.

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