Job Title: Marketing Manager
Company: DealDey
Location: Lagos
Reports To: ED/ CEO
Function: Sales & Marketing
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Purpose Statement:
This role would ensure a marketing direction for the growth of the DealDey brand, responsible for formulation and execution of marketing strategies necessary to drive improved brand perception, conversion rates and online revenue as well as achieving online customer acquisition numbers.
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Key Accountabilities: – Responsible for meeting or exceeding online revenue targets and developing plans to make up for any shortfalls in revenue – Possess clear understanding and point of view on the entire shopping experience and develop action plan to improve customer experience – Identify and document website enhancements with an understanding for the complexities and opportunities related to direct mail marketing expense Expand the DealDey brand frontiers across Nigeria and West Africa – Investigate, recommend and implement new enhancements that can increase revenue, brand awareness and improve overall customer experience by analyzing the results of ongoing efforts – Manage online customer acquisition and retention programs including SEM, SEO, email, affiliate, and social marketing – Plan, organize and produce all e-mail campaigns, homepages and relevant creative content per the marketing calendar to drive traffic and increase conversions on the website – Use Google Analytics and other business tracking tools to make strategic and tactical recommendations – Benchmark, measure and analyze results of online marketing initiatives such as e-mail campaigns, promotions, SEO marketing, affiliate program and future online marketing initiatives
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Knowledge, Skills and Experience: – This position requires a graduate with University Degree or its equivalent with a minimum of 5years working experience in Sales & Marketing or a similar position – An MBA would give added advantage Candidate must possess excellent negotiation and communication skills (Written & Oral) and Integrity – Ability to plan, schedule and coordinate effectively
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The following skills are essential: – Analytical ability – Creative imagination and problem solving.
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