A couple of weeks ago, Marketo announced its research-based belief that its form of revenue performance management could help grow global GDP by $2.5 trillion by 2015. I love it when emerging companies talk about big plans this way. It reminds me of the young plumber who upon seeing Niagara Falls for the first time says, "I think I can fix it!" But there's something to this proposal that ought to be taken seriously, and when you talk about trillions of dollars, you are presumably talking seriously.
Source: e-Commerce Times