The 3 Pillars of Revenue Performance Management

Started by ECTNews, Jun 10, 2011, 05:02 AM

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ECTNews

Jun 10, 2011, 05:02 AM
 A couple of weeks ago, Marketo announced its research-based belief that its form of revenue performance management could help grow global GDP by $2.5 trillion by 2015.  I love it when emerging companies talk about big plans this way.  It reminds me of the young plumber who upon seeing Niagara Falls for the first time says, "I think I can fix it!" But there's something to this proposal that ought to be taken seriously, and when you talk about trillions of dollars, you are presumably talking seriously.

Source: e-Commerce Times
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