Digital Media Planner / Strategist Job at Bytesize Nigeria

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Job Title: Digital Media Planner / Strategist

Job ID: 3312559

Location: Lagos, Nigeria

Organisation: Bytesize; Digital Marketing Agency – Nigeria

Job Description

•   The Digital Media Planner has responsibility for developing, implementing, and optimizing digital strategies and initiatives for a variety of clients.

•   Integrates digital media with offline advertising and marketing programs

•   Writes digital media plan recommendations and point-of-views across a wide array of opportunities

•   Utilizes research to develop target audiences and media recommendations

•   Consults and provides POV guidance across variety of social and earned media opportunities, including ways in which they can be connected with paid media opportunities

•   Works closely with creative team to ensure efficiencies with campaign pre-planning (aligning creative vision and assets with media plan) as well as campaign execution (timeliness of all asset delivery and ensuring full functionality of all deliverables)

•   Seeks out and shares emerging media and relevant advertising opportunities with the media department and client teams

•   Strategizes ways to most effectively use Internet and other digital media budget to the greatest benefit for our clients

•   Works closely with media supervisor, account team/client throughout online campaigns to monitor, report and optimize performance, resolving any performance issues

•   Understands various tracking services and can build campaigns, traffic andtrack them for reporting purposes

•   Analyze tracking results and write detailed campaign reports

Desired Skills & Experience:

•   Digital media planning/buying experience is mandatory

•   Good writing and presentation skills, strong negotiation skills, detail-oriented with strong attention to follow-through

•   Experience using adserving technologies

•   Strong personal case studies with attention to detail and analytical thinking skills

•   Highly numerate; extremely good in maths and very good use of excel.

How To Apply:

If you are interested in working with the organisation and your skills and capabilities match the job profile, submit your application now.

Visit: Job Application Portal

Digital Media Planner / Strategist Job

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