Just two days after the launch of the new iPhones, Apple CEO Tim Cook sat down with Bloomberg Businessweek for a frank discussion regarding the new product launches, company strategy and talking about rival companies. He was also joined by the Senior Vice President of Software Engineering, Craig Federighi and Senior Vice President of Design, Jony Ive.
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In the interview, Cook address a key topics, starting with the pricing of the iPhone 5c. Everyone expected Apple to come up with a cheap iPhone but Apple instead went for a slightly lower priced model while maintaining all the key features of last year