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TECHNOLOGY => Computing and Internet => Topic started by: ReadWrite on Oct 02, 2013, 09:31 AM

Title: New Facebook Mobile Ads Invite Users To Push The Button And Buy Things
Post by: ReadWrite on Oct 02, 2013, 09:31 AM
  (http://readwrite.com/files/hotel_tonight_facebook.png)  

Facebook's mobile ads can now include clickable buttons that make it easier to buy stuff (https://www.facebook.com/facebookforbusiness/news/New-Features-for-Mobile-App-Ads-to-Help-Drive-Engagement-and-Conversions).

These will include options such as "Book Now" on travel ads, "Listen Now" to pull up an advertised playlist, or "Shop Now" on retail posts. Those links will take users directly to a specific location in the advertiser's mobile application and prompt them to take action, such as scheduling their next vacation.

Source: New Facebook Mobile Ads Invite Users To Push The Button And Buy Things (http://readwrite.com/2013/10/01/facebook-ads-update-button)