Nigerian Mobile Penetration Rate of Around 70.5% by 2016 - Research and Markets

Started by Jobbers, Mar 01, 2012, 06:19 AM


Research and Markets has announced the addition of the "Nigeria Telecommunications Report Q1 2012" report to their offering.

BMI's Q112 update on Nigeria's telecommunications market is based on latest regulatory data from the Nigeria Communications Commission (NCC) and market data from the mobile market leader MTN Nigeria. It contains the latest five-year forecasts depicting the development of the country's mobile, fixed-line telephony and internet markets as well as mobile ARPU forecast through to the end of 2016.

Business Monitor International's Nigeria Telecommunications Report provides industry professionals and strategists, corporate analysts, telecommunication associations, government departments and regulatory bodies with independent forecasts and competitive intelligence on Nigeria's telecommunications industry.

Nigeria's mobile market grew by 3.3% in Q311 to reach 92.633mn subscribers, according to market data published by the telecoms regulator. This followed the first ever quarterly decline recorded in the previous quarter. As a result, mobile penetration stood at 57.1% at the end of September 2011, up from 55.2% at the end of 2010. As in recent quarters, the GSM segment accounted for Q311 growth as the regulator's data showed continued subscriber losses in the CDMA segment. BMI believes the positive growth trend continued in Q411 as a result of promotional activities during the religious festivals to bring mobile penetration to around 58.4%. It expects robust growth in the mobile market over the next five years despite the expected disconnection of unregistered SIMs at the end of the SIM registration exercise and the implementation of number portability. By the end of 2016, BMI forecasts mobile subscriptions in Nigeria to reach 130mn, equivalent of a penetration rate of around 70.5%.

BMI notes that future subscriber growth in Nigeria's mobile market will be by network expansion to underserved areas. BMI is, therefore, encouraged by network infrastructure investment plans announced by some of the country's leading operators and the increasing take-up of tower sharing services, which is capable of accelerating operator's network expansion plans. In January 2012, MTN announced plans to invest around US$1bn in 2012 to improve its network quality.

The fixed-line market continues to underperform with a further loss of about 52,596 subscribers during the three months to September 2011. This brought total fixed-line subscriptions to 828,797, down from more than 1mn at the end of December 2010. BMI expects subscriber losses to continue during its forecast period, although the rate of decline could slow down in the latter stages of the forecast.

Key Topics Covered:
•   SWOT Analysis
•   Business Environment Analysis
•   Industry Forecast Scenario
•   Market Data Analysis
•   Regulatory Environment & Industry Developments
•   Competitive Landscape
•   Company Monitor
•   Company Profiles
•   Regional Telecommunications Penetration Overview
•   Country Snapshot: Nigeria Demographic Data

Companies Profiled:
•   MTN
•   Airtel (formerly Zain)
•   Globacom

For more information: Nigeria Telecommunications Report Q1 2012 - Market Research Reports - Research and Markets