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GENERAL DISCUSSION => Chit-Chat (Gossips) => Topic started by: alexpnn on Nov 13, 2009, 03:05 PM

Title: Marketing Advice Required: London Taxi Company
Post by: alexpnn on Nov 13, 2009, 03:05 PM
HI ,   

We are a taxi company Hummingbird Cars in London. We provide Airport Transfer service from all london airports.

We have recently started our new business and we want our business to grow and make more revenue. Can anyone suggest which is the best form of marketing which we can use.

www.hummingbirdcars.com (http://www.hummingbirdcars.com)

Thank you

Alex
Title: Re: Marketing Advice Required: London Taxi Company
Post by: MyInfoStride on Nov 15, 2009, 12:40 AM
Hello Alex,

Welcome to the world of InfoStrides Forum, where vital information is shared and retrieved.

I am not a professional marketer but can still offer advice in my own experience.

It is noted that your business is mostly international in nature though locally based, because some of your target customers are visitors to and from London Airports in particular and UK in general. In this view, your marketing strategy should consider this fact.

Please find below my suggestions in respect of your request.

1. Online: Online presence for your business is very vital, which you have started with your company's website.
2. Online Advertisement: You need to create awareness to people both within and outside UK through this medium. Promotion is also a vital tool to consider. You can organise a kind of promo within London to create awareness about your services. You can enjoy people's recommendations for your services through this medium.
3. SEO: This simply means search engine optimization for your website. People can reach your website via search engines, if your SEO is powerful.
4. Billboard Advertisement: This is another marketing tool to endorse. You can use billboard in strategic areas in London. More so, billboard around airports should be considered. Additionally, you can put your advert inside plane, this can be achieved by getting in touch with the operators.

This is my piece of information for now. I hope to read from you.

Regards,