Job Title: Marketing Officer
Company: The Workplace Centre
Job Type: Full Time
Qualification: BA/BSc/HND
Location: Lagos, Nigeria
Job Field: Sales / Marketing
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The Workplace Centre is a state-of-the-art skills development centre that provides employability and entrepreneurial skills training as well as HR intervention services to its clients.
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Essential Duties and Responsibilities: – Identify and analyse an organisation's strengths and weaknesses, and respond to opportunities and threats in the marketing environment – Set goals for market share and growth – Develop and implement appropriate strategies by selecting, segmenting and targeting markets, and promoting products and services to those markets – Make decisions regarding products, such as choosing labels or packaging – Work on developing new products – Determine an approach to pricing and set prices for products and services – Make decisions regarding the distribution of products (such as taking orders, warehousing, stock control and transport), manage store image or undertake direct marketing – Develop plans for advertising, sales promotion, public relations, personal selling and sales management – Undertake marketing audits to monitor sales performance. – Preparing, planning and project managing – Planning and project managing marketing events and evaluating their success – Evaluating the effectiveness of all marketing activity – Contributing to annual sales and marketing plan – Developing and implementing an internal marketing program – Supporting the marketing manager in day to day marketing activities – Plan, develop and deliver campaign as agreed within timescales.
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