Job Title: Manager: Research
Company: Airtel Nigeria
Location: Lagos, Nigeria
Job Type: Full Time
Qualification: BA/BSc/HND MBA/MSc/MA
Job Field: ICT / Computer
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Airtel Nigeria (Airtel Networks Limited), a leading mobile telecommunication services provider in Nigeria and a member of Airtel Africa Group, is committed to providing innovative, exciting, affordable and quality mobile services to Nigerians, giving them the freedom to communicate, rise above their daily challenges and drive economic and social development.
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The company made history on August 5, 2001 by becoming the first telecoms operator to launch commercial GSM services in Nigeria and has scored a series of many "firsts" in the highly competitive Nigerian telecommunications market including the first to introduce toll-free 24-hour customer care; first to launch service in all the six geo-political zones in the country; first to introduce affordable recharge denominations; first to introduce monthly free SMS and first to introduce monthly airtime bonus.
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A truly innovative company, Airtel has showed resilience, charting new paths in meeting the demands and needs of its esteemed stakeholders and enhancing distribution as well as providing affordable services to empower more Nigerians.
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In Nigeria, Airtel is working tirelessly to live up to an ambitious vision of being the most loved brand in the daily lives of Nigerians as it offers a superior brand experience and a portfolio of innovative products & services ranging from exciting voice solutions to inventive data packages and mobile broadband.
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Job Purpose: – Lead the process of consumer and customer insight generation in Airtel Networks Nigeria – Ensure the integrity of insights and its integration in the decision making process – Manage and control the Marketing OPEX
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Key Accountabilities:
Increase the focus and yield of marketing investment – Supporting the strategic planning and decision making process for Airtel, through actionable understanding of consumer needs – Research development management and control
. – Ensure efficiency and effectiveness of consumer, customer research projects based on key user requirements, guidelines and information needs – Monthly research report management – Coordinate primary market research and analysis, ensuring that research partners develop appropriate design, spread, effective and high quality work
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Leadership Accountabilities: – Develop and implement appropriate training to marketing research area and relevant parts of the organisation
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Management Accountabilities: – Continuous analysis of consumer, customer and market trends to identify and recommend new business opportunities to Management Team – Track behavior of consumer and customer segments providing actionable and meaningful insights into segment definition, product development and marketing strategies
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Relationship Accountabilities: – Build a good working relationship with Market Planning unit as well as with the rest of the marketing department – Develop and manage close working relationship with research agencies, validating research method and results
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Budget Forecasting: – Liaise with various departments to develop the AOP budget – Provide monthly reporting on actual operating expenditure and bi-monthly preparation of operating expenditure flash and forecast
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Reconciliation: – Manage the OPEX reconciliation between Marketing and Budget control – Manage reconciliations of outstanding Marketing spend.
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Accruals: – Perform analysis of monthly accrual entries, prepare any necessary adjustments and provides explanations to the Finance teams – Prepare monthly spend accruals to ensure commitments are adequately booked – Reporting: Prepare weekly report to share with stakeholders
. – Prepare weekly report of budget vs. OAF – Prepare weekly report of OAF vs. PO raised – Prepare weekly report of PO versus invoice
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Educational Qualifications & Functional / Technical Skills: – A relevant university degree – Marketing strategy development – Marketing research &insight common platforms and best practices – Research management and design
Quantitative and qualitative analysis
Consumer and customer research
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Other requirements: – Motivating, coaching and developing people – Developing and maintaining relationships with external suppliers – Ability to influence planning process – Project management – Agency management.
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