CRM/Marketing Executive Job at Black Pelican Limited

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Job Title: CRM/Marketing Executive

Company: Black Pelican Limited

Job Type: Full Time

Qualification: BA/BSc/HND

Experience: 3 years

Location: Lagos, Nigeria

Job Field: Sales / Marketing

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Job Summary: To promote the company's Brand and guarantee the achievement of the overall marketing targets of the organization. The Brand Executive plans and executes brand strategies to establish and maintain company presence in the market.

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Job Responsibilities: – Develop strategies to maintain and increase the company's active and effective online presence – Carry out market survey and product performance of the product brand – Conduct periodic reviews of competitor and prepare a competitor – Responsible for the coordination of periodic sales promotions of brand management, advertising, media plans.

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KRA: – Act as key liaison between the organization and company brand consultants – Sourcing advertising opportunities and placing adverts in the press – local, regional, national and specialist publications – Define, evaluate, and prioritize business requirements for new products and change requests to existing products, based on customer feedback, industry trends, research based definition  etc. – Plan strategies and execute marketing designs and activities to establish and maintain brand presence in the market.

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Key Result Areas:

1. Ensure up-to-date customer database

2. Build and maintain customer relationship

3. Prepare and send quarterly newsletter to clients

4. Liaise with suppliers for gifts and Promotional items

5. Conduct Market Survey to ascertain brand position in the industry

6. Consistent review of product catalogues and brochures

7. Execute Corporate Social Responsibility projects

8. Sourcing advertising opportunities and promoting brand image

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Competencies/Skills Required: – First degree BSc in any Social Science or Management Discipline with a minimum of 2.2 – 3 years post NYSC related work experience – Excellent brand management  & marketing skills – Very strong written and communication skills – Graphic design skills – Strategy and execution – Proficient with the use of MS Excel, MS Word, MS Outlook.

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