Author Topic: Demand Planning Manager Job at Guinness Nigeria Plc  (Read 507 times)


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Demand Planning Manager Job at Guinness Nigeria Plc
« on: Feb 05, 2014, 09:31 AM »
Job Title: Demand Planning Manager  

Employer: Guinness Nigeria Plc (a Diageo company / Diageo Plc)

AutoReqId: 40225BR

Function: Supply

Type of Job: Full Time – Exempt

Country: Nigeria  

Level: L5 M2

Reports To: Sales & Operations Planning (S & OP) Manager


The Demand Planner creates and maintains forecast models for Guinness Nigeria and Diageo Brands Nigeria customers, incorporating business intelligence and forecast information gathered from sales, marketing, finance, sales operation, and other sources (i.e.: Nielsen or other syndicated consumer data).

The Demand Planner is the integration point into the sales and marketing organizations. Basic forecast modeling is the responsibility of this position. This position leads the dialogue each month for their respective customers and products with key counterparts in Sales, Customer Marketing and Marketing.


a) Market Complexity

The Alcoholic beverage industry is highly competitive with 3 key players and constantly expanding with low end entrants. Spirits consumption is expected to fuel more growth within the industry.

b) Leadership /Functional Capabilities

i. Ability to work with and gain alignment from relevant decision makers , embrace change and take ownership.

ii. Demonstrate strong interpersonal skill to build amazing relationship

iii. Demonstrate strong analytical skill and logical approach to decision making

iv. Communicate clearly & use information to influence decision making.

Purpose of Role:

•   To ensure that the best possible short, medium and long term forecast of demand for all Guinness Nigeria Plc & Diageo Brands Nigeria products are available at all times

•   Work with customer marketing, marketing and sales team by providing and maintaining very robust informed and statistically based forecast of forward demand for Guinness Nigeria Plc & Diageo Brands Nigeria

•   Manage monthly demand planning process with proper documentation of assumptions, identified risk and business opportunities for Guinness Nigeria Plc & Diageo Brands Nigeria

Key Accountabilities:

•   Developing baseline statistical forecast using demand planning system

•   Supporting the Sales & Operations Planning (S & OP) Manager to embed Sales and operations planning in the market.

•   Maintain demand planning system and software

•   Providing detailed analysis of forecast trend and accuracy to guide the gap management process

•   To manage the escalation of demand issues and facilitate effective solution to shortfall in the plan-both tactical and operational.

•   Conducting root cause analysis and corrective action planning to understand sales forecast accuracy &Bias

•   Ensure effective Marketing & Evaluation (M&E) analysis of the assumption and input used to develop activity forecast

Skills, Qualifications and Experience Required:

•   Graduate calibre in the Sciences, Social Sciences or other relevant field.

•   A Master’s degree in business is an added advantage

•   5 years Supply Chain planning experience with a proven track record including demand, minimum 2 years Supply Chain experience in an FMCG

•   Previous experience of Advanced Planner & Optimiser (APO) & SAP Enterprise Central Components (ECC’s) is preferred

•   Prior experience in similar planning roles preferred (Demand Planning, Production planning, Commercial/Sales Planning etc.)

•   Excellent Communication and influencing Skills

•   Strong understanding of core Demand Management process and understanding of forecasting heuristics

•   Good knowledge of the end to end supply chain and the impacts of the demand signal

•   Knowledge of market dynamics is preferred

•   Demonstrated analytical skills in prior roles

•   Excellent IT skills including Microsoft office

•   Strong interpersonal skills

•   Barriers to Success in Role

•   Inability to employ analytical skills to contemporary problems.

•   Inability to influence broadly across all internal (across levels) and external stakeholders to achieve expected objectives.

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Demand Planning Manager Job at Guinness Nigeria Plc
« on: Feb 05, 2014, 09:31 AM »