Marketing Manager Job at Lagos Business School

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Job Title: Marketing Manager

Location: Lagos, Nigeria

Employer: Lagos Business School (LBS)

Job description: To develop and maintain marketing strategies to meet agreed LBS objectives and also to oversee all marketing, advertising and promotional activities, the school is in search of a talented professional to fill the role of Executive Education- Marketing Manager.

Reporting Relationship: Director, Executive Education

Job Responsibilities:

•   Responsible for developing management reports on performance of each product to support decision making.

•   Develop and update marketing databank for accessibility and cross selling purposes.

•   Conduct surveys, analyse and monitor clients' product preferences and demands

•   Monitor and report competitors' activities and other environmental factors that could impact on business performance.

•   Provide industry report and make informed market forecast to support annual planning and field sales operations.

•   Responsible for managing the marketing budget and ensure execution of all marketing activities

•   Provide advice on branding of product brochures, flyers and other marketing communications materials.

•   Manage and coordinate all marketing, advertising and promotional activities.

•   Develop and implement marketing plans and projects for new and existing products.

•   Manage the productivity of the marketing plans and projects.

•   Monitor, review and report on all marketing activity and results.

•   Collaborate with Program Managers in analysis of product performance across time, provide informed insight on market dynamics and required strategy to respond to changes to improve marketing effectiveness

•   Any other specific or adhoc duty to be assigned by line manager from time to time

Desired Skills and Experience:

Technical Skills:

• Good knowledge of the Executive Education market

• Very good working knowledge of statistical tools

• Knowledge of product & channels development

• Knowledge of product cycle management

• Knowledge of market segmentation and branding

Minimum Qualification & Experience: Good first degree in a numerate discipline

Professional Qualification: An MBA is an added advantage.

Cognate Experience: Minimum of 4 years in Administrative or Marketing position with significant experience in Marketing Research, Business Development, Consulting or Brand Management.

How to Apply:

Interested candidates from within and outside the school should apply online or send their CVs to careers@lbs.edu.ng.

Deadline: 23th December, 2013.

Only short-listed candidates will be contacted. LBS offers equal employment opportunity to all applicants.

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