Job Title: Patient Access Manager
Reference: 240214-3
Location: Ilupeju – Lagos, Nigeria
Reporting To (Job Title) Marketing Director
Type of position: Permanent
Employer: GlaxoSmithKline (GSK)
Job Purpose/Scope This job exists to develop and implement strategic brands plan to achieve revenue, profit / market share and life cycle objectives for brands in the Access portfolio within Anglophone West Africa.
Key Responsibilities:
• To successfully manage products in the Access portfolio
• Develop strategies and tactical plans for the sales team and ensure implementation.
• To review brand strategy periodically, to exploit positive changes in environment or to effectively manage constraints to its implementation for the achievement of brand / portfolio objectives.
• Manage external agencies to ensure that appropriate, accurate and timely brand messages are communicated to the right target audience, using the most appropriate cost-effective medium
• Design, develop and dispatch relevant brand promotional materials to the field force in a timely manner
• Effectively manage medical, regulatory and marketing information on brands to achieve portfolio objectives in line with international medical marketing code and GSK global policy
• To generate necessary data required for market and brand building, and brand planning across life cycles.
• Ensure strict adherence to medical governance and quality management related issues
Qualifications, Experience:
• Bachelor degree, major course of study in pharmaceutical sciences
• At least 5 years work experience in a marketing/brand management role within the pharmaceutical industry
• Possess knowledge of the pharmaceutical industry
Competencies:
• Strategic marketing/brand management skills
• Product / technical knowledge
• Communication / Presentation skills
• Computer literacy skills
• Ability to successfully market brands in a market where majority have low purchasing power. Effective customer targeting is required.
• Ability to manage brands in an environment that has little or no reliable data for planning
• Ability to effectively manage brands in an unstable social, political and economic climate
• Ability to lead cross-functional teams to achieve brand / portfolio objectives
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