Channels Marketing Manager Job at Stanbic IBTC Bank Plc

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Job Title: Channels Marketing Manager

Job ID: 12629

Location: Lagos, Nigeria

Division: Group Marketing and Communications

Position Category: Group Marketing

Employment Type: Full Time – Permanent

Employer: Stanbic IBTC Bank Plc (part of Standard Bank Group)

Position Description:

• To deliver real value to allocated portfolios by executing against the given marketing and communication strategy and plan

• To develop marketing and communications campaign and collateral strategies

• To execute marketing and communications campaigns and collateral requirements

• To manage the relationship with business partners

• To continually seek ways to improve the effectiveness and efficiency of marketing and communications

Key responsibilities:

• Develop campaign and collateral strategies.  Ensure alignment to the business strategy for the particular portfolio, and the BU Marketing and Communications strategy and brand strategy.

• Translate knowledge of the market into campaign and collateral propositions.

• Project management of marketing and communications campaigns and projects to ensure delivery on time, within budget and on objectives set.

• Ensure centrally coordinated campaigns are translated into local tactics.

• Evaluate all campaigns and projects. This includes the setting of targets, indentifying of measurement tools and reporting.

• Collaborate with the relevant Marketing and Communications specialist within Group Marketing to optimise the effectiveness of marketing and communication

• Collaborate with Marketing and Communication specialists in the team to optimise the impact of projects

• Collaborate with other Marketing and Communications managers to optimise the shared opportunities

• Ensure all agency and studio briefings yield relevant solutions, efficiently.

• Manage the relationship with business partners and act as a link between Marketing and Comms and business areas to ensure buy-in into campaign strategies and creative and media strategies

• Support business units in developing ad hoc material using marketing resources (e.g. the studio). Optimise activities and the use of resources.

• Effectively manage the marketing and communication budgets for the campaigns, tracking spend against budget and ensuring on time payment of invoices.

• Manage the day-to-day development and production of marketing and communications elements

• Record all information and material on all campaigns and projects cohesively and comprehensively (charters, briefs, budgets, creative and media strategies, creative, media plans, reviews)

Key performance measures:

• Understanding and application of the business strategies within the portfolio, and how it relates to the BU and country strategy

• Understanding and application of the BU Marketing and Communications, and brand strategies.

• Quality of the campaign and collateral strategies and plans

• Quality of insight into the market: consumer attitudes and behaviours

• Efficiency and effectiveness of project management

• Quality of marketing and communications charters

• Quality of agency briefs and debriefs

• Quality of all marketing and communications elements produced

• Quality of localised tactics related to centrally managed campaigns and projects

• The quality of campaign/project evaluations and reporting

• Effectiveness of marketing and communications campaigns, collateral and projects

• Quality of the relationship with business partners, agencies, studio and others within Marketing and Communications

• Quality of financial reporting and  management of budgets

• Quality of record keeping

• Quality of leadership and people management

Key dimensions of the job:

• Total number of people in the team: 13

• No of direct reports:

• Responsible for managing campaign budgets

• Sphere of influence:  Project team working on a specific project / campaign

Required Skills and Qualifications:

Knowledge:

• A degree or diploma in Commerce or Marketing

• Working knowledge of quantitative and qualitative research methodologies

• Working knowledge of the economic drivers in a business

• Working knowledge of various media and the creative requirements

• Working knowledge of production processes

Experience:

• 5 years experience in a Marketing and Communications role.

• Must have managed a project budget of approximately N300 mil

• Must have experience in managing and leading people

Required Competencies:

Personal competencies:

• Ability to identify human insights

• Strong project management skills

• Strong selling and influencing skills – required to sell and collaborate on concepts with others in the Marketing and Communication team, business and agencies, to ensure integration and synergy / agreement between key stakeholders.

• Ability to build relationships based on report and trust

• Ability to communicate with impact

• Ability to management conflict and seek resolution.  

• Ability to ignite passion for Standard Bank Group brand.

• A creative thinker

• Socially confident, personally empowered (takes the initiative)

• Team worker

• Strong presentation and facilitation skill

• Able to work under pressure

• Forward thinker and able to anticipate and manage potential risks

• Adaptable and resilient – able to cope with ongoing change and support others through the process

• Ability to influence others to effect marketing and communication plans

Additional information:

• The working environment is collaborative and project based. Recognised ability in building and facilitating productive working relationships is critical to ensure the smooth execution of the Marketing and Communications process.

• Forward planning and assertiveness are critical attributes in terms of planning and successfully coordinating the delivery of project outcomes.

• Standard Bank Group is a global brand and has a monobrand strategy which has significant impact on decentralised marketing and communication strategies and plans

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