The InfoStride Forum

GENERAL DISCUSSION => Market Place => Topic started by: harrisonboge on Jun 13, 2013, 08:46 PM

Title: The Four Steps to Marketing Success
Post by: harrisonboge on Jun 13, 2013, 08:46 PM

              The Four Steps to Marketing Success

1. Break the market into groups (segment)

2. Choose the groups you want to go after first (target)

3. Understand your targets' Buying Process and patterns (intercept)

4. Create a Marketing Mix for each target segment (position)