Slideshow: Sandy slams into East Coast (http://msnbc.msn.com/id/49596252/displaymode/1247/?wbSlideShowId=49596252&wbSection=weather)(http://msnbcmedia.msn.com/j/MSNBC/Components/Slideshows/_production/ss-121025-hurricane-sandy/ss-121031-sandy-aerials-njhomes-tease.photoblog600.jpg) (http://msnbc.msn.com/id/49596252/displaymode/1247/?wbSlideShowId=49596252&wbSection=weather)Superstorm Sandy made landfall Monday evening on a destructive and deadly path across the Northeast.Launch slideshowBy Ed Flanagan, NBC NewsBEIJING – As Hurricane Sandy barreled down on the Eastern Seaboard this week, a nation's eyes were glued to the extensive media coverage of the storm.
We're talking about China, of course.
Yes, the major American networks gave viewers non-stop updates of the storm's movements and the damage left in its wake, but Chinese state broadcaster China Central Television (CCTV) was also in the game.
With already more than 150 employees in Washington, D.C., alone – about a third of them Chinese nationals – CCTV boasts the means to provide extensive coverage of major events outside of its home country.
However, just because CCTV can offer wall-to-wall coverage of Sandy – already being called the costliest storm in U.S. history (http://economywatch.nbcnews.com/_news/2012/10/30/14807087-sandys-economic-hit-may-be-softened-by-cleanup-rebuild-and-insurance-payments?lite) – doesn't mean its audience is prepared to watch.
NBCNews