Job Title: Head of Media and Integrated Marketing Communications (IMC)
AutoReqId: 35221BR
Location: Nigeria
Reports To: Marketing and Innovations Director
Organisation: Guinness Nigeria (a Diageo company)
Context/ Scope:
The Head of Media is tasked with optimising media and marketing communications across all brands and channels and to assist in meeting key marketing and business objectives through cutting-edge integrated marketing communications (IMC) ideas and deployment.
Purpose of Role:
Support the Marketing Team in providing the media leadership based on consumer media lifestyle insight, media insights and brands' strategic direction.
Key Accountabilities:
Media:
• Support & direct brand teams as they develop media briefs and allocate resources across channels.
• Set strategic direction and thought leadership for media campaigns
• Develop new capabilities within the media team on the Agency side and particularly in new/digital media
• Provide guidance and support to global media community on periodic data requests in the following areas-Communication evaluation, post campaign evaluation, competitive reporting etc.
• Initiate and lead media projects resulting in cost efficiencies & effectiveness to achieve set Media Productivity targets across portfolio
• Identify and deploy unconventional media opportunities and big bets that rapidly grow brand equity
Sponsorship/Asset Management:
• Identify, explore and develop winning media contents and property to Guinness Nigeria (GN) and Diageo Brands Nigeria (DBN) brands.
• Evaluation of sponsorship opportunities & ideas for amplification
• Optimization & leveraging of existing sponsorship platforms
• Sponsorship audit & evaluation
Agency Management:
• Responsible for ensuring campaign monitoring & tracking by independent monitoring Agency
• Manage Media budget with Media Agency to ensure that campaigns run within agreed budget and scope
• Ensure prompt payment by Agency to 3rd party ensuring that GN remains reputable in paying for services and a favored media partner
Skills, Qualifications and Experience required:
• Degree level qualification
• 8-10 years job experience in a strategic marketing function like media, advertising or brand management
• Understanding of media trends and insights driving change in media consumption habits and behaviors
• Ability to forecast and apply information and procedures to predict consumer behaviors
Barriers to Success in Role:
• Inability to understand and apply the necessary Diageo Way of Brand Building (DWBB) tools in implementation and execution of media initiatives.
Work Location:
• Based in Nigeria but significant travel may be required due to nature of projects within and sometimes outside Nigeria.
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