Job Title: Assistant Manager, Prepaid Acquisition
Job Number: 4441419
Location: Lagos, Nigeria
Organisation: Airtel Nigeria
Responsible for:
a) Insights generation from analysis of customer usage and behavioral data to inform acquisition initiatives
b) Implementation of customer driven as well as Sales and Distribution channel led activities to achieve Airtel Nigeria's prepaid Gross Additions s and REC targets
Key Responsibilities:
Generation of robust insights to inform acquisition activities
• Daily analysis of customer acquisition and usage data to determine trends (zone wise/segment wise) that can impact the rate/quality of gross additions
• Analysis of market/competitor trends to anticipate and advise on impact of competitor activities on Airtel customer acquisitions
Effective and efficient liaison with the Sales & Distribution verticals to deliver quality Gross Additions leading to growth in REC and Revenues
• To identify the new segments for prepaid acquisition and therefore plan and implement the strategy to penetrate the same with leadership position.
• To conduct consumer and trade research on periodic basis to identify new opportunities for acquisition.
• To design/implement suitable consumer and trade schemes so as to acquire revenue-paying customers.
• To analyse and identify channel partner ROI enhancement opportunities.
• To design and implement channel incentive program to achieve the desired REC net adds target.
• To facilitate sales team to achieve the desired REC net adds target through conceptualising and implementing suitable sales incentive programs
• To plan and monitor acquisition cost.
Incremental Share of Net Additions
• To identify the key strengths of competition and plan key tactics to get incremental share of net adds from competition
• To coordinate handsets strategy to gain market share and counter competition
Customer Delight measure in terms of Schemes and Promotions
• Track and monitor the demand planning process to ensure sufficient SIM stock availability across the zones and ensure 30 day buffer stock at all times
• Work closely with and design initiatives with the CSD team to ensure zero impact of ongoing SIM registration requirement on gross adds targets
Reporting
• Prepare and consolidate reports and trackers on various prepaid acquisition strategies to show trends, ROI and impact to aid effective business decisions
Revenue Enhancement
• Effective liaison with technical, market planning and relevant zonal sales teams to ensure optimal BTS deployment, launch and utilization
Financial Dimensions
• Achieve REC Net additions target
• Achieve gross adds targets
• Achieve Airtel share of gross adds aspirations
• At least 2% Incremental Customer Market Share
Other Dimensions
• Segment wise and BTS/Zone/Region wise planning and reporting
• Periodic regional travel
Desired Skills & Experience:
• Bachelor's degree in social sciences, management or any numerate discipline
• An MBA is a must
• 3 years experience in an analytical and/or project management role
• Previous experience in marketing or sales function in FMCG or telecoms environment will be an advantage
• Proficiency in the use of Microsoft office suite – Word, Excel, PowerPoint
Behavioural Characteristics:
• Strong skills in data analysis and interpretation
• Ability to draw inferences from limited/incomplete data
• Ability to read, understand and extract valuable insights from Market research reports
• Good reporting capabilities
• Ability to work through cross functional teams
• Ability to function under pressure.
• Ability to organize and prioritize multiple tasks
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