Job Title: Media Planning Manager
Job ID: 1917
Location: Lagos, Nigeria
Organisation: MTN Nigeria Communications Limited
Job Description:
• Research and implement industry best practices with regard to Communication via Mass Media
• Promote and ensure the buy-in of the various functions in MTNN on Media related issues
• Lead cross-functional initiatives to proactively ensure smooth implementation of all Media managements needs
• Provide Support in Brand (& sub brands ) ArchitectureActively guide and influence the development of brand communication plans
• Contribute to Brand Communication development
• Oversee and coordinate Media strategy/implementation plans
• Ensure plan integrity is maintained during implementation and ensure corporate negotiations are met
• Manage monthly media expenditure control
• Continuously review brand – media buying performance
• Monitor campaign effectiveness via post campaign research to measure achievement of compliance and set objectives
• Manage the Master brand and Market segments' Media budget
• Effect Media negotiations (often with Media agency)
• Build and manage relationships with appointed Media Agencies
• Monitor Market and media trends and identify strategic (new / impactful) media opportunities, as appropriate
• Interface with the Media Monitoring agency
• Monitor the invoicing and payment processes to ensure hitch-free campaigns and prompt agency payments
• Provide the company/segments media overview
• Input into Media budgets forecasts for Master brand, Consumer and Business Market segments
• Control and manage the Media budgets of Consumer/ Business market segments and Master brand activities
• Manage cross functional relationships
• Develop organization-wide interpersonal skills and contacts
• Develop MTNN Market research and strengthen its strategic partnership with Marketing team leaders, relevant Industry bodies and Media owners
• Coordinate tactical media placements for all MTN N mass awareness campaigns
Job Conditions:
• Normal MTN working conditions.
• Frequent travels.
• Extended Working Hours.
Reporting To: Senior Manager, Masterbrand
Required Skills:
• A first degree in any of the Social Science disciplines.
• Masters in Business Administration.
• 8 years marketing experience on either the client or the agency's side, which includes:
• 3 years as a Media specialist with full operational knowledge of Media Planning and Administrative software/ tools.
• Brand management, project management.
• Budget and people management.
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