Job Title: Senior Brand Manager –Lager and Ready to Drink (RTD)
AutoReqId: 35286BR
Location: Lagos, Nigeria
Reports To: Marketing Manager, Lager and RTD Category
Organisation: Guinness Nigeria (a Diageo company)
Context/Scope: – The emergence of new competition both nationally and regionally in the Lager and RTD Category in Nigeria has led to a significant shift in commercial emphasis. This role is important to establishing Nigeria as the #1 Beer Market globally and focuses on the step-change in investment and management of the Lager and RTD Category. – The role is responsible for the management of A&P spend of approx 25 Billion Naira (GBP£10mn). The role is also involved in the negotiation of cost of 3rd Party Goods & Services suppliers with Procurement.
Key Accountabilities:
• Develop and execute ambitious recruitment plans and other brand initiatives for Harp Lager to be the market leader in Lager in Nigeria
• Inspire & develop the brand team and collaboratively support the Customer Marketing team in ensuring full adherence to Diageo Marketing Code and Digital Code of Practice
• Develop the annual Brand Media Plan for conventional & non-conventional media and development of third party strategic partnerships
• Manage the delivery of the Annual Operating Plan through excellent execution of GAME Plans & Activities and through determining the allocation of marketing investment budget into activities
• Create groundbreaking and highly effective communications, through creative and content excellence. Inspire agencies, in-market teams & commercial managers to turn Annual GAME Plans into "executable" commercial plans and assist with the development of growth drivers
• Continually identify and quantify new growth opportunities which drive equity and brand growth for the Lager/RTD Portfolio at both National and Regional level based on real consumer insights.
Qualifications and Experience Required:
• University degree in marketing / business or other related discipline preferred though not essential. Postgraduate Qualifications is an added advantage
• 5 to 8 years proven experience in FMCG Brand Management including creative development, implementation and trade marketing
• Strong Project Management Skills
• Ability to work under own initiative / pro-active leadership
• Can demonstrate excellent Commercial judgment & acumen
• Experience of working on National Activation platforms & understanding Execution standards required for the demanding consumer
• Ability to manage key stakeholders nationally & internationally
• Budget & cost control management
Work Location: Lagos based with some travels within/ outside Nigeria
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