(http://msnbcmedia.msn.com/j/MSNBC/Sections/NEWS/AJDocs/121226_Oxfam.photoblog600.jpg) (http://www.oxfam.org.uk/)Oxfam UKOxfam UK launched a new advertising campaign this week seeking to shift the focus to progress in Africa and away from 'depressing' images fostered by Live Aid and other well-intentioned efforts.By M. Alex Johnson, NBC NewsTwenty-seven years after Live Aid viscerally brought Africa's famine and poverty home to billions worldwide, the head of a major international charity warned Wednesday that the "depressing" stereotypes left in its wake were counterproductive and risked driving help away.
Follow @NBCNewsUS (https://twitter.com/MAlexJohnson) The British arm of Oxfam International called images of starving babies and other familiar depictions of Africa over the last quarter-century "manipulative and hopeless," desensitizing potential donors and leading them to the conclusion that conditions in the developing world can never improve.
Oxfam launched a new advertising campaign (http://www.oxfam.org.uk/) this week celebrating Africa's natural beauty and progress toward alleviating hunger. Called "Food for All," the campaign features images of lush green scenery, wildlife and thriving African food markets.
NBCNews
It hurts me deeply
That word depressing doesn't go well with some people at all.This is a great example pls
This should be rectified for a better future