The new method by researchers at the EMBL-European Bioinformatics Institute (EMBL-EBI), makes it possible to store at least 100 million hours of high-definition video in about a cup of DNA.
Through this new method, all 154 of Shakespeare's sonnets were downloaded on to strands of synthetic DNA, in a breakthrough which could solve the problem of storing the ever-growing mountain of data. Scientists were able to decode the information and reproduce the words of the Bard with complete accuracy.
With a lot of digital information in the world of about three zettabytes' worth (that's 3000 billion billion bytes), and the constant increase of new digital content has been a challenge to activists. This is indeed seen as one step higher towards huge data storage.
source:indianexpress (http://www.indianexpress.com/news/shakespeares-sonnets-encoded-in-dna/1064322/)