(http://media.il.edmunds-media.com/ford/focus/ns/ford_focus_f34_ns_20411_196.jpg) Ford told Inside Line it will not advertise during the 2011 Super Bowl. Instead, it will dominate pre-game festivities with "Focus Rally: America Pre-Kick."
Source: Ford Skips 2011 Super Bowl Advertising, Focuses on Pre-Game Festivities (http://www.insideline.com:80/ford/ford-skips-2011-super-bowl-advertising-focuses-on-pre-game-festivities.html)