(http://media.il.edmunds-media.com/audi/ns/audi_ns_20411_196.jpg) Audi will use Twitter in its 2011 Super Bowl commercial, the first game advertiser to turn to Twitter for attention beyond the football field.
Source: Audi Hopes To Score With Historic Super Bowl Twitter Contest (http://www.insideline.com:80/audi/audi-hopes-to-score-with-historic-super-bowl-twitter-contest.html)