The first official Apple-branded chip, the fruit of Apple's acquisition of PA Semi, should have "a performance, battery efficiency, and cost advantage over the competition."
Read more: Inside the iPad: Apple's new 'A4' chip (http://news.cnet.com/8301-13924_3-10442684-64.html?part=rss&subj=news&tag=2547-1_3-0-20)