Job Title: New Media Officer
Job ID: 1941
Location: Lagos, Nigeria
Department: Corporate Services
Organisation: MTN Nigeria Communications Limited
Job Description:
• Understand the use of new media for stakeholder engagement and competitive advantage.
• Manage social media consultants for development and execution of strategy to corporate social media use.
• Drive monitoring and tracking of MTN on new media platforms, provide ongoing analysis and reports to the relevant business units.
• Engage middle to senior management towards integrated business engagement in social media space.
• Serve as new media champion within MTNN and promote active staff adoption of new media for connection and collaboration.
• Develop and quality assure bespoke content for MTN new media platforms.
• Drive MTNN presence and dialogue on social networking sites including Facebook, Twitter, YouTube and other similar community sites, posting relevant blogs, and seeding content into social applications as needed.
• Monitor and track MTN on new media platforms, provide ongoing analysis and reports to the relevant business units.
• Identify perception management opportunities in the new media space and raise critical issues for speedy resolution.
• Generate informative and insightful reports about MTNN activity and mention same in the social media space.
• Identify and develop bespoke content on new media that engages savvy internet stakeholder groups and aligns with MTN corporate speak .
• Develop reader-friendly content that communicates relevant corporate objectives and important customer information to foster articulation of the MTN point of view and engender empathy towards the MTN brand.
• Interface with Marketing, Customer Relations, Sales & Distribution, Enterprise Solutions, Corporate Services and other customer-facing/brand-building business units to drive customer education, acquisition and retention initiatives.
• Work closely with consultants to track, monitor and analyse online conversations about MTN in new media space.
Job Conditions:
• Standard MTN working conditions.
• May be required to work extended hours.
Reporting To: Senior Manager, Corporate Communications
Required Skills:
• First degree in a relevant discipline.
• 4 years work experience in corporate communications
• Ability to interpret and implement Communications strategy
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