Real Madrid and Beiersdorf AG have agreed a sponsorship deal designed to promote the La Liga club and the German cosmetic firm's Nivea skincare brand.
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Real president Florentino Perez and Beiersdorf executives presented the agreement, which runs to the end of the 2015-16 season, at the club's Bernabeu stadium on Friday.
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"From today Nivea is one of our sponsors and will accompany us in all our objectives and challenges," Perez said. "We are joining forces in our quest to be leaders."
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A new Nivea advertising campaign featuring Real players Sergio Ramos, Marcelo, Gonzalo Higuain and Alvaro Arbeloa was also unveiled.
great one for the club. it will go a long way