(http://media.il.edmunds-media.com/ferrari/ff/ns/ferrari_ff_front_ns_22511_196.jpg) The FF is an acronym for Ferrari Four, alluding to four seats and four-wheel drive. FF is an acronym for Ferrari Four. The car seats four and has four-wheel drive and, Ferrari says, "ushers in an entirely new GT sports car concept." The 2+2 seating is nothing new, neither for grand touring cars nor for Ferrari.
Source: Ferrari FF Speeds Toward Geneva Auto Show Unveiling (http://www.insideline.com:80/ferrari/ff/ferrari-ff-speeds-toward-geneva-auto-show-unveiling.html)