Job Title: Analyst, Consumer Research
Job Location: Lagos, NIGERIA
Organisation: Etisalat Nigeria
Job Summary: Ensure that internal and external research activities are in line with the company?s marketing research processes and procedures as well as national and international research standards
Principal Functions:
• Use statistical and analytical methods and techniques of applied social sciences to systematically gather and interpret information which provides marketing insights and supports marketing decision-making
• Maintain up-to-date records on marketing activities
• Identify information needs and research requirements of other functional areas of the business
• Assist in research activities and communicate the customers? view in business strategy development
• Harness enterprise-wide systems to develop and communicate required information for dissemination to relevant customer-insight stakeholders
• Establish and align information needs of key business units in marketing
• Interpret all research reports and ensure they are clearly communicated to all internal clients
• Convert marketing problems to research problems
• Carry out data mining and manipulation to dimension and provide deeper understanding of consumers
• Ensure any research design which is adopted is representative of cross-sectional view of target group per project and market segment. Also ensure that all research activities being conducted provide answers to specific/ peculiar marketing problems
• Harness inter-functional relational skills to ensure synergy across the various divisions within the Commercial Department
• Perform any other duties as assigned by the Manager-Consumer Research
• Ensure all reports are available on the office web for easy access to users with access pass
Educational Requirements:First degree or equivalent in any Social Science discipline
Experience,Skills & Competencies: Between one (1) and two (2) years directly-relevant post-NYSC work experience, preferably within a telecoms or FMCG business environment
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