Job Title: Business and Consumer Planning Analyst
AutoReqId: 36430BR
Location: Lagos, Nigeria
Organisation: Guinness Nigeria Plc (a Diageo company)
Function: Marketing
Level:-L6 (M3)
Reports To: Head of Consumer Planning & Research
Context: Critical to success for Guinness Nigeria in F13 and beyond is the opportunity to study and apply breakthrough and strategic thinking to Brand Building through detailed Competitive & business analysis for future planning and effective Controls, Compliance & Ethics.
Purpose: Working closely with the Head of Consumer Planning & Research and the Marketing Director, this role is responsible for developing, analysing and generating insights from primary & secondary research
The role holder will work closely with the Marketing team to ensure performance dashboard & scorecards are accurately maintained with Brand Activities and business targets.
Dimensions:
Leadership and Functional Responsibilities
• Work closely with other functional teams and external agencies e.g. consultants, benchmark companies etc
• Management and Accountability for Business Unit Monthly Reporting
• Maintains business critical controls & compliance documentation to ensure complete transparency across the Portfolio
• Keep abreast of consumer, customer trends across markets
• Able to manage research agencies and projects
• Be experienced in dealing with strategic and tactical brand issues, able to effectively implement consumer& trade learning from a variety of tools
Key Accountabilities:
• Establish effective methods of data collection, storage and dissemination to support the business with timely and accurate competitive intelligence both routinely and in response to specific requests
• Identifies key consumer issues & ensures insights are applied to drive brand growth
• Support the development of the annual strategic plan
• Drive competitor's intelligence and ensure external and internal factors are balanced in decision-making
• Maintain and develop competitor profiles and use this knowledge to anticipate future issues affecting the business
• Develop an engaging and challenging discussion with Guinness Leadership Team on macro-economic situations to ensure all competitive threats have been considered
Qualifications and Experience Required:
• University degree in Marketing /Business or other related discipline
• 1 – 2 years Brand, Trade marketing or Research analytics experience
• Good communications skills able to facilitate and lead discussions
• Strong analytical skills – able to integrate learning from multiple sources and generate insights and innovative strategies from external and internal data
• Demonstrates high marketing Judgement – understands the true consumer impact of our brand building "output" by using logical criteria with practical instinct to judge
• Ability to use performance measurement tools & sound financial management
Barriers to Success in Role-Inability to work in and influence a cross functional team
• Inability to work under own initiative / poor numerate skills
• Does not possess an insatiable appetite for learning & application
• Inability to learn fast, adaptation to a new, flexible role and manage relationships with varied stakeholders>
Flexible Working options: Lagos based with some travels within/ outside Nigeria
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