Samsung's golden run at the top continues and the Koreans are aiming to increase the gap to its followers in the cellphone market. The company's success relies heavily on its popular Galaxy series (http://www.gsmarena.com/results.php3?sQuickSearch=yes&sName=galaxy) of smartphones and the incredibly large portfolio of phones it has, which has helped Samsung to achieve great heights. The latest aspiration of the South Korean giant is to sell 500 million phones this year, according to a report from
DigiTimes.
(http://cdn.gsmarena.com/vv/newsimg/13/04/samsung-aims-500m-sales/gsmarena_001.jpg)
Samsung, the global market leaders managed to ship 406 million phones (that's all phones, not just smartphones) in 2012, according to IDC. However, Gartner reports that Samsung has managed to ship 384 million units, while the data from the Strategy Analytics claim 396 million units.
Samsung's desire to reach the 500 million mark would largely depend on the sales of its recently launched fourth-generation (http://www.gsmarena.com/samsung_galaxy_s_iv_goes_official_with_new_screen_and_cpu-news-5702.php) Galaxy S smartphone. The 500 million mark would require the sales to increase by 23% to that of the IDC's report, 30% over the Gartner's estimate and 26% if you consider the data from the Strategy Analytics.
Samsung had managed to increase its shipments substantially in 2012 when it achieved 23% growth, and in 2011 before it (21% growth).
Source (http://www.digitimes.com/news/a20130403PD206.html) | Via (http://www.unwiredview.com/2013/04/03/samsung-wants-to-sell-500-million-phones-this-year/)
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