Saturday, April 20 marks the third anniversary of the BP oil spill (http://www.huffingtonpost.com/news/bp-oil-spill/) in the Gulf of Mexico as efforts continue to clean up (http://www.nola.com/news/gulf-oil-spill/index.ssf/2013/04/as_third_anniversary_of_bp_oil.html) the region and restore wetlands.
Since the explosion of the Deepwater Horizon rig, BP has spent enormous amounts on advertising, including nearly $100 million during the four months (http://money.cnn.com/2010/09/01/news/companies/BP_spill_advertising_costs.fortune/index.htm?section=magazines_fortune&utm_source=twitterfeed&utm_medium=twitter&utm_campaign=Feed:+rss/magazines_fortune+(Fortune+Magazine)) of the spill -- about $5 million a week, according to Fortune.
BP has estimated it will spend at least $42 billion (http://www.huffingtonpost.com/2013/04/05/bp-gulf-oil-spill-payouts_n_3022877.html) to cover costs related to the spill, but settlement negotiations and lawsuits (http://www.huffingtonpost.com/2013/03/08/bp-gulf-oil-spill-settlement-2013-claims_n_2837906.html) are still ongoing.
One of the most memorable ads featured the company's then-CEO, Tony Hayward, apologizing for the spill while promising full financial support during the cleanup. The $50 million ad campaign (http://money.cnn.com/2010/06/03/news/companies/bp_hayward_ad/?postversion=2010060321) was lambasted by the public and harshly criticized by President Obama (http://www.huffingtonpost.com/2010/06/06/bp-ads-backfires-gets-cri_n_602124.html).
Nearly 100 television advertisements have since been uploaded to to BP's official YouTube channel (http://www.youtube.com/user/BPplc/videos?view=1), which seems to show an evolution from disaster control to tourism advocacy. Hayward's apology does not appear on the channel.
Take a look at an abridged history of BP's advertisements since the spill below.
Via: HuffingtonPost
They trully love Gulf over there in Mexico. One thing I also love about the country Mexico are their movies. They have good story-lines....