Job Title: Marketing and Demand Generation Manager, Essential Medicines
Organisation: Clinton Health Access Initiative – Nigeria
Job Location: Nigeria (Abuja)
Type: Full-Time Paid
Business Unit: In-Country Operations
Overview:
The Clinton Health Access Initiative (CHAI) was established in 2002 to increase access to care and treatment for people living with HIV/AIDS and to strengthen health systems in resource-poor countries. Over the past few years, CHAI has expanded the scope of our work to include access to high-quality treatment for malaria, new vaccines and essential treatments for common childhood illnesses such as diarrhoea and pneumonia. CHAI has also increasingly supported governments to build the capacity required for high-quality care and treatment programs. Currently, CHAI partners with governments in more than 25 countries while more than 70 countries directly benefit from the low-priced drugs and diagnostic test agreements that CHAI has negotiated.
CHAI has been supporting the Government of Nigeria to scale-up access to Essential Childhood Medicines in Nigeria since 2011. Current work focuses on increasing access to zinc and ORS for the treatment of childhood diarrhea, with some activities addressing access to antibiotics for childhood pneumonia. CHAI's strategic approach for Essential Medicines Scale-Up in Nigeria employs a multi-stakeholder coalition for scale-up. This coalition consists of committed public, private, and non-governmental organizations implementing a diverse set of interventions at national and state levels. CHAI is seeking a Marketing and Demand Generation Manager to oversee the implementation of demand generation interventions under this effort.
The Marketing and Demand Generation Manager will join the Nigeria country program, working with the Essential Medicines team, to enable CHAI, the Government of Nigeria, and their partners to achieve transformational impact in increasing Essential Medicines coverage rates to reduce childhood mortality across Nigeria. We are seeking highly motivated individuals with outstanding credentials, analytical ability, and communication skills. The Manager must be able to function independently and flexibly as well as build strong relationships with government officials and partners. Additionally, the successful candidate will adhere to the core CHAI values of resourcefulness, entrepreneurialism, flexibility, independence, humility, and work ethic.
The Marketing and Demand Generation Manager will be based in Abuja with limited travel to program implementation locations.
Responsibilities:
• Under the direction of the Program Director and Deputy Program Director, develop and coordinate a large-scale, nationwide marketing and demand-generation campaign that
incorporates various forms of media, social mobilization, and interpersonal communication (IPC) to increase awareness and demand for zinc and ORS;
• In collaboration with the Strategic Information Analyst, Essential Medicines, develop and coordinate market research to inform the development of the marketing and demand
generation strategy—potentially including focus groups, household and outlet surveys, and secondary data analysis;
• Develop a robust market activation strategy and clear, concise market briefs that will ensure maximum value for money and that incorporate the use of innovative media and
non-media options;
• Identify and manage partner organizations, creative agencies, and/or marketing and communications firms to develop the marketing and demand generation campaign
and oversee all aspects of the campaign—including planning, message development, media buying, and other relevant activities;
• Manage CHAI's relationships with the creative agencies and/or marketing and communication firms and serve as the primary interface between the creative team, CHAI's
Essential Medicines Team, and other coalition stakeholders;
• In collaboration with the Strategic Information Analyst, Essential Medicines, provide regular demand generation reports to the Program Director and Deputy Program Director which synthesize and communicate main findings and conclusions clearly, directly, and in a format appropriate for use in joint coalition performance reviews;
• Contribute marketing and demand generation components to the development of proposals, program reports, and communications materials;
• Any other task as requested by the Country Director.
Qualifications:
Proactive, resourceful individuals with strong analytical and communication skills are required for this role. Specific requirements include:
• A Bachelors degree in Marketing, Communications, or other related disciplines from a reputable university and a minimum of 6 years private-sector experience in an advertising or marketing capacity, with increasing levels of responsibility and leadership OR a Master's degree in Business, Marketing, Communications, or other related disciplines and a minimum of 4 years private-sector experience in an advertising or marketing capacity, with increasing levels of responsibility and leadership;
• Experience in promoting Fast Moving Consumer Goods (FMCG) or Over-the-Counter (OTC) healthcare products in Nigerian markets;
• Demonstrated competence in developing insight-led and evidence-based marketing campaigns for Fast Moving Consumer Goods (FMCG) and/or Over-the-Counter (OTC) health products;
• Demonstrated success in coordinating partners and developing robust relationships in order to drive a multi-stakeholder process;
• Ability to develop and execute a coherent marketing and demand generation strategy amidst substantial ambiguity and changing circumstances;
• Ability to multi-task, prioritize, and be effective under tight deadlines and in high-pressure situations;
• Strong problem solving skills and quantitative analytical capabilities;
• Demonstrated competence in the planning and oversight of market research to inform the development of product introduction and marketing strategies;
• Demonstrated familiarity with and a holistic understanding of the impacts of distinct business areas (i.e. sales, logistics and distribution, regulatory compliance) on marketing strategy;
• High level of proficiency in Microsoft Office, particularly Excel, PowerPoint, and Word.
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