(http://www.blogcdn.com/www.engadget.com/media/2013/05/endersgame-trailer3.jpg)
Film promotion has changed over the years. Sure, there are still posters (http://www.engadget.com/2011/09/30/new-nfc-spec-enables-two-way-communication-potentially-makes-bu/?utm_source=Feed_Classic&utm_medium=feed&utm_campaign=Engadget), trailers (http://www.engadget.com/2012/03/23/itunes-movie-trailers-app-retina-display/?utm_source=Feed_Classic&utm_medium=feed&utm_campaign=Engadget), TV spots, and radio and print ads, but now there's also Google+ -- at least for Ender's Game. The upcoming film, based on Orson Scott Card's award winning sci-fi novel, is using the social network to tease fans -- flaunting a brief peek at the film's trailer and advertising a Google+ Hangout with the film's creators. Leading actors Harrison Ford and Asa Butterfield kicked off the hype machine by introducing a teaser trailer for the film, promising the full preview as a Google / YouTube exclusive next week. The entire clip (introduction included) falls under a minute, just long enough for die-hard fans to cry "the book is better (http://www.engadget.com/2013/04/01/dnp-single-text-e-reader-review-a-rising-fad-with-long-term-pro/?utm_source=Feed_Classic&utm_medium=feed&utm_campaign=Engadget)." You can take your continuity complaints to the film's director, producer and star on May 7th.
Filed under: Google (http://www.engadget.com/category/google/?utm_source=Feed_Classic&utm_medium=feed&utm_campaign=Engadget)
Comments (http://www.engadget.com/2013/05/05/enders-game-trailer-teased-on-google-promises-full-preview-on/?utm_source=Feed_Classic&utm_medium=feed&utm_campaign=Engadget#comments)
Source: Google+ (https://plus.google.com/+GooglePlay/posts/1Tk2fKktsmb), YouTube (https://www.youtube.com/watch?feature=player_embedded&v=0OHtH_RWnZE)
Via: Engadget