Job Title: Trade Marketing Associate
Reference: Ref: 177
Location: Lagos, Nigeria
Employer: Global Profilers
Category: Marketing, Advertising, PR (Lagos)
Sector: Services
OUR COMPANY: Global Profilers is a Recruitment & HR Services firm specialized in recruitment in Africa; we are currently looking for a Trade Marketing Associate for our client which is a financial services company.
RESPONSIBILITIES:
Summary: The Trade Marketing Associate is primarily responsible for all trade channel activities for Company, (company's trade channel includes all agent and merchant outlets). The candidate will work with the marketing team to plan and execute channel specific marketing activities in order to deliver on brand performance goals (awareness, equity, volume, market share, etc) on time and within budget. The candidate will report directly to the Head of Marketing.
Responsibilities;
• Develop and manage channel distribution system as follows:
o Identify, classify and support all identified outlets with appropriate merchandize
o Resolve or escalate all merchandize-related issues within the trade channel
• Manage brand visibility within trade channel as follows:
• Increase brand awareness through proper signage, POS branding and merchandize distribution
• Establish consistent channel standards – timely replacement of old/destroyed collateral, ensuring proper use of logos, colors and other brand properties by agents and merchants
• Work with head of marketing and business units to create trade channel budget
• Source for appropriate suppliers and negotiate production costs to achieve maximum value with minimal spend
• Closely monitor the production process to help maintain highest standards
• Budget and supplier management:
• Inventory management – create inventory request and delivery system and work closely with the business units to implement
• Support corporate communications team and work closely with sales team to ensure proper cascading and dissemination of all relevant agent/merchant information
• Support BTL team to ensure adequate involvement of the trade channel (make sure agents and merchants are aware and prepared for all BTL activities)
• Monitor industry and competitor activities in order to protect the brand's market position
Key Competencies;
• Initiative
• Self- driven and hardworking
• Organized
• Multitask and manage competing priorities
• Detail oriented
• Creativity
• Leadership skills
• Good team player
• Flexibility
QUALIFICATION AND EXPERIENCE:
• Bachelor's degree in Mass Communication/Journalism/English/Social sciences
• 3 – 5 years' work experience in advertising, experiential marketing, direct marketing or any other related field
• Excellent presentation and communication skills – verbal and written
• Strong negotiation skills
• Excellent planning and organizing skills
• Ability to work calmly and maintain good judgment in a fast paced and constantly evolving environment
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