Business cards -- so often they're exchanged, slipped inside a wallet and promptly forgotten. We imagine that's not so with the cards for Brazilian cheese shop Bon Vivant, which hired ad agency JWT to come up with a card that cuts through the competition. And they did, literally, with a business card that doubles as a cheese grater (http://www.thatsnerdalicious.com/accessories/cheese-stores-tiny-grater-business-card/).
According to JWT's web site (http://www.jwt.com/thegratercard), Bon Vivant customers quickly snatched up the 1,000 total cards that were made. Bon Vivant owner, Beto Rogoski, said that the store had to establish a rule that customers receiving a card had to wait two or three days before coming back and snagging another one.
Don't worry about it ruining your back pocket -- the card comes in a protective sleeve (http://gizmodo.com/of-course-a-cheese-store-has-a-tiny-grater-business-car-505465406?utm_source=feedly).
Get a load of the card and a promotional video below. We want one!
(http://i.huffpost.com/gen/1139914/thumbs/o-CHEESE-GRATER-BUSINESS-CARD-570.jpg?6)
Via: HuffingtonPost