Job Title: ATL Lead Associate
Reference: 178
Location: Lagos, Nigeria
Employer: Global Profilers
Category: Marketing, Advertising, PR (Lagos)
Sector: Services
Client: Financial Services company.
Summary: The Marketing associate is primarily responsible for all "Above the Line" related activities for the company. The candidate will work with the marketing team to plan and execute above the line activities in order to deliver on brand performance goals (awareness, equity, volume, market share, etc) on time and within budget. The candidate will report directly to the Head of Marketing.
Responsibilities:
• Heavily contribute to the formulation of the company's marketing strategy, ensuring that all above the line activities are in line with the company's overall strategic direction
• Develop and effectively manage the ATL budget
• Day-to-day management of advertising agency to ensure the implementation of the company's marketing strategy as follows: – Planning and strategizing brand & product campaigns from briefing to execution – Negotiate all related cost estimates and monitor expenditure against agreed activities
• Thorough understanding of Nigeria media space (traditional and new media)
• Monitor industry and competitor activities in order to protect the brand's market position
• Work with BTL team to plan and execute through the line brand campaigns
• Work closely with sales team to ensure alignment with business objectives
• Build and maintain relationships with production suppliers
• Participate in development of quarterly company agent newsletter by providing creative support
Key Competencies:
• Initiative
• Self- driven and hardworking
• Organized
• Multitask and manage competing priorities
• Detail oriented
• Creativity
• Leadership skills
• Good team player
• Flexibility
QUALIFICATION AND EXPERIENCE:
• Bachelor's degree in Mass Communication/Journalism/English
• 3 – 5 years work experience in brand management, Advertising, Corporate communications or related field
• Excellent presentation and communication skills – verbal and written
• Strong negotiation skills
• Ability to work calmly and maintain good judgment in a fast paced and constantly evolving environment
• Ability to think, plan and execute resourcefully
• Ability to work well in a team environment and also independently when necessary
Apply to this job (http://www.jobnavy.com/job/17598/atl-lead-associate-job-at-global-profilers-nigeria/)