Job Title: Marketing Manager
Job ID: 5754643
Location: Calabar, Nigeria
Employer: United Cement Company of Nigeria Limited – UniCem Nigeria
THE ROLE:
• Development and implementation of the Marketing plan in collaboration with Sales to meet company objectives. ?
• Develop, launch and manage the Product- brand portfolio -the product line life cycle from strategic planning to tactical activitie?
• Drive innovation in product and value added services to customers. Ensure Brand Premium over competitors in each product segment. Prepare and manage the external communication & visibility in the market including advertising through the media and at the point of sales, i.e. branding of retail outlets. ?
• Plan & Manage the customer contact programs (events) with small Users (home builders and block-makers) and contractors. ?
• Development of the market segmentation – Route to Market plan along with the Sales & distribution function to provide value proposition to wholesalers and retailers. ?
• To deliver all marketing activities within the agreed budget.
POSITION WITHIN THE ORGANZIATION:
• Reports to the Marketing & Technical Assistance Director. ?
• Works closely with co-managers (Sales, Technical Services & Customer Service) in the Commercial function and other departments.?
• Member of the Product Development Committee.
Desired Skills & Experience:
• A degree in Business Management, Marketing or relevant field.
• Professional qualifications such as CIM and an MBA or its equivalent is an added advantage
• 6 years experience in a middle-senior managerial position within Sales and Marketing with a minimum of 4 years experience in consumer marketing. ?
• Proven experience in strategic planning, organization, and execution within a commercial function
• Persuasive and assertive with the ability to create change and drive stakeholder engagement to achieve a customer oriented approach. Ability to work in a rapidly changing environment.
• A strong understanding of customer and market dynamics and requirements.
• Excellent communication & inter-personal skills.
• Professional command over English language.
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