[attachimg=1 align=left] Nigeria is a major market for Diageo and has historically been involved in the sale and manufacture of beer, Lager, RTDs and Malt drinks within this market.
Job Title: Reserve Customer Activation Manager - DBN
Reference ID: 27248BR
Function: Customer Marketing
Type of Job: Full Time
Country: Nigeria
Level: L5 (M1)
Reports To: Head of Customer Marketing Spirits
Context/Scope:
The Nigerian drinks market is relatively unsophisticated, but highly dynamic. In that regard, Nigeria represents the greatest spirits growth opportunity available on the continent. Diageo Brands Nigeria (DBN) has been established to expand Diageo's operations and portfolio of brands by venturing into the marketing and sales of Diageo's already existing rich Spirit brands.
Purpose of Role:
Brilliant Execution of Reserve strategy
• Identify and manage brand and sales development opportunities within the Reserve Portfolio, motivate relevant budget and resources to capture potential
• Executing brand delivered activities in outlets (ranging from consumer tasting though to visibility solutions)
Great performance
• Interpret and analyse information in respect of account, consumer, competitor activity and opportunities for sales and brand development.
Leadership of the brands on the ground
• Establish mutually beneficial annual business plans with customers based on an agreed portfolio strategy
Top Accountabilities:
Deliver excellent business performance on Reserve brands in Nigeria
• Managing and building strong trade relationships and industry networks through the representation of the Reserve Brands Portfolio.
• Educate customers and customer's staff about product intrinsic, heritage and authenticity, thus developing the premium appreciation and awareness of our brands.
• Facilitate excellent execution of QDVP3 sales drives in support of agreed annual business plans with Reserve Brands' customers
• Interact with and influence "top end" consumers on brand choice within selected on-trade and premium events environments
Qualifications and Experience required (Diageo Business Nigeria):
• Graduate with 5 years minimum working experience
• Problem Solving skills
• Good communication skills – written and verbal
• Experienced driver with valid license
• Target driven & Result oriented
• Creative/ innovative
• Commercial experience and understanding, preferably within FMCG environment.
• Understanding of the total alcoholic drinks market
• On Trade experience (either retail or supplier) advantageous
Functional Capability:
• Ability to identify emerging trends & insights. Tenacious in translating this knowledge into commercial actions quickly.
• Demonstrate high level self-organisation and good time management.
• Presentation skills
• Influencing skills
• Good IT Skills - Evaluation, analysis and report writing skills
• Ability to develop strong relationships with trade partners, especially through leveraging credibility vs. being seen as a brand sales person.
Barriers to success in role:
• Lack of belief, liquid knowledge and passion for the brands – you have to be able to communicate brand benefits in the face of obstacles and tough challenge.
• Inability to bounce-back from setbacks – this is new territory!
Flexible working options:
• Based in a defined geographical area.
• Minimum 80% Field Based
• Some travel to HQ essential
HOW TO APPLY
• Visit Diageo Careers (http://www.diageo-careers.com/Pages/home.aspx)
• Click on "Search & apply"
• Click on "Search openings"
• Scroll down and enter "27248BR" as Keyword
• Then select the position for more information and application.